CONTACT: Beth Choike
June 23rd, 2010
FOR IMMEDIATE RELEASE
National Restaurant Chain Challenges Customers to Visit 48 Vacation Hot Spots Across the U.S.
Sharon, PA – Quaker Steak & Lube®, the award-winning automotive-themed restaurant chain known for its 21 chicken wing sauce varieties, recently launched The Lube Nation Vacation, a user-generated photo contest that challenges customers to travel to 48 designated vacation hot spots across the U.S. from now until Sept. 6.
The 48 Lube Nation Vacation hot spots are outlined on a digital map in a tab on the restaurant chain’s Official Facebook Fan Page. Upon traveling to a destination, customers are asked to take with them a piece of Quaker Steak & Lube memorabilia such as a Quaker Steak & Lube T-shirt, hat or downloadable picture or mask of Gizzard Coop, the restaurant’s well-known mascot.
Participants can enter the contest by visiting a hot spot, snapping a picture with the memorabilia and by uploading the photo to the restaurant’s Facebook Fan Wall. All participants who upload a photo will receive a $5 off $25 coupon and will be entered to win a grand-prize of a family cruise for four people.
“Although there is not a Quaker Steak & Lube in every state, the restaurant has generated a cult following across the nation,” said Bob Mentrek, senior vice president of promotions and marketing at Quaker Steak & Lube. “The Lube Nation Vacation photo contest embraces the idea one of America’s greatest pastimes, the summer vacation, and challenges our loyal customers to bring a piece of Quaker Steak & Lube to areas that are new to the brand.”
The contest will be promoted online and in-stores throughout the summer. Visit the Official Quaker Steak & Lube® Facebook Fan page at www.facebook.com/TheOfficialQSL or www.quakersteakandlube.com to learn more about The Lube Nation Vacation.
About Quaker Steak & Lube®:
Founded in 1974, Quaker Steak & Lube® is a family friendly restaurant with a motor-themed atmosphere. Commonly referred to as “The Lube,” the restaurant features a unique blend of great service, award-winning food, supercharged events and eye-popping décor. Today, with over 30 locations, The Lube serves over 70 million wings annually, sells its bottled sauces around the world, has won the title of “Best Wings USA,” and has over 100 local, national and international awards for its wings and 21 signature wing sauces.